Digital marketing & advertising



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 Digital marketing is a very extent subject that has everything to do with business and sales strategies but since is conducted through the internet, marketing tactics and all the distribution methodology have changed and nowadays are different in comparison to the traditional marketing preceding forms.

the use of technology has transformed the way we promote our products and services, with computers,  and smartphones, tablets, and other electronic devices we have access to online platforms that host digital media developed to reach the consumer demands by providing access to their goods.

every day more companies sum to the digital revolution that is changing the game in businesses that are available online.

And for example concepts like SEO search engine optimization, SEM search engine market, SMO social media optimization and SMM social media marketing, or some others, are getting more common every time.

when having a business occupation commercial promotion is always important to establish your brand in the market and to compete with other companies in the sector.

traditional marketing is the fundamental part to understand this, local newspapers, radio, and television were the initial resources companies used as a means to make themselves noticed to their new potential customers from the population.


Digital advertising is more related to content creation used to engage a target audience, the elaboration of ads that are distributed on all the web, and are paid by companies that sponsor other individuals that have an influence on the public.

the typical artists, athletes and celebrities could be an example but also video channel owners, social media influencers, bloggers, etc.

advertisers work along with some  publishers that create online content and integrate ads in their posts, 

Web sites use display advertising and web banners to get more exposure to the ads they are running.

Social media also uses paid ads campaigns intended to reach a specific audience of customers.

Email is another medium used for advertising attached promotions can be sent to contacts

SMS can be also used for advertising when using text to present ads or through hyperlinks. 


traditional advertising was the basic form to communicate a commercial message to the recipients' consumers, they used to take place as interruptions while watching entertainment, listening to music or reading the news and that has not changed at all.


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