Understanding the internet



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The dictionary defines the internet as a global computer network providing a variety of information consisting of interconnected networks using standardized communication protocols.

so the internet in simple terms is basically a large network of computers that share information in between, meaning all the web content is hosted in computers, which are also called web servers, these computers use software programmed to display websites and store, process and deliver web pages to the internet users.

every time we have access to the internet, we do it through a web browser which is an application to enter the World Wide Web so when users make a click on a link they are redirected to a URL uniform resource locator which is the internet address that displays the content of a website,

a web domain is an identification string a website name that represents the main autonomy of a site and is placed after www. and before, com, org, net, etc...

hypertext transfer protocol HTTP is an application for transmitting hypermedia documents such as the ones in the format of hypertext markup language HTML, and thus providing a general framework for access, control and authentication, this application layer protocol was designed for setting the rules of secure communication between websites and web servers on the World Wide Web.

web traffic refers to the number of visitors or the amount of visits a website receives, websites use metrics systems to measure with data analysis the audience engagement and monitor the performance of their online business.

web analytics is the actual measurement of sessions parameters or patterns of behavior visitors have on a website, this is oriented to get feedback that can be used for reference, evaluation and improvement purposes. 

paid traffic is the one that is obtained through the use of paid promotional campaigns and paid online advertising such as advertisements from search engines, social media, or affiliate marketing.

search engine optimization SEO is the process of improving the quality and quantity of website traffic targeting organic traffic which is naturally obtained from unpaid means, usually, by using strategies to understand the algorithms in search engines that predict online behavior with the previous knowledge of popular search terms and keywords,  this way websites can rank higher on the web searchers and increase the amount of traffic so more visitors can be converted into customers.




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