What are digital infoproducts?


 An informational product is a digital product example that compiles information related to a specific subject with the purpose to teach and educate by sharing knowledge and experience.

digital info-products can be in the form of audio or video, texts, and imagery as long as they are intended to illustrate users within a certain area of specialization that can be applied in real situations and learned for the benefit of themselves.

training platforms, webinars, video courses, audiobooks, podcasts e-books,  are examples of digital info products and are developed to educate on several fields of knowledge.

info-products can be either commercialized, monetized, or can be used as a lead magnet instrument for your business, and attract your audience, or build your traffic in the end, these are also assets that must provide value to the consumers and bring revenue to the creators. 

in order to develop a product of information, it is needed to know if there is a target market interested in the topic and to get the expertise needed in the niche.

also to know about the channels of distribution, and mediums of creation, of course making the most of your abilities and resources.

the type of product you can create will depend on your skills and your preference you can start from the basics and create a guide or a podcast for example as long you invest time and energy in something that is worth it, you will find a way to get value in exchange.


Some terms to consider when creating an information product are.


Problem  

you address a problem most people are having in the current times and get knowledgeable about the factor that causes it.


Solution 

you find the solution with a product or a service and help a community of consumers with their needs.


Market analysis 

evaluate your products and services and the response from your customers with key metrics analisis.


Value proposition

identify what is the unique value you can provide that your competitors cannot,  and let your customers know.


Channels of distribution

designate the means to approach your customers and the mediums to deliver your products and services.


Revenue streams

generate the model of sources of income in your business, is it sales of products or charges of services.








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